One Uptown on the Circle

Phase I Highlights (complete 2015)
114-key Hyatt Place Hotel
1,487 sf of meeting room space
Fitness center, indoor pool, business center

Phase II Highlights (in development)
High-end apartment tower
Temperature controlled parking and other upscale amenities
American-themed bistro on street level

The Town of Normal is widely lauded as a model for sustainable and thoughtful redevelopment. Its center is the new Uptown Circle, recognized nationally for its strategic vision to become the region’s premier destination to shop, dine, live, work, and be entertained. One Uptown on the Circle, a mixed-use hotel and residential development, is one of the final parcels to be developed on the Circle. It joins the new $43 million multi-modal transportation center, state-of-the-art children’s museum, and more than $150 million in public and private investment to reinvigorate the growing community. 

After a public vetting process, Tartan entered into a public/private partnership with the Town of Normal to develop a new Hyatt Place Hotel and high-end residential complex. The mix of uses for the site was determined after a thorough study by the team to test the the development’s viability. In addition to its own research, a series of meetings was held with community stakeholders, senior executives at area businesses, and Illinois State University. 

One Uptown is a partnership of two respected, Chicago-based development entities: Tartan Realty Group and CA Ventures Hospitality. Both share a commitment to enhancing the quality of life in Normal and bringing cutting edge projects to the market.  

Phase I: Hyatt Place Hotel
Hyatt Place is an upscale select-service hospitality brand that caters to business travelers (in addition to ISU, Normal is home to Start Farm Insurance’s global headquarters and Mitsubishi Motors’ US hub). Its scale and amenities are intended to complement the Marriott Hotel and Conference Center across the street and help the town increase its conference offerings. The 114-key hotel opened fall 2015.

Phase II: High-end Apartments
Currently in the planning phase, Phase II will bring a mix of upscale studio, one- and two-bedroom luxury apartments to the market. An American-themed bistro on the ground level will add vitality to the street. In addition to such amenities as a fitness center and community room, a limited number of temperature-controlled parking spaces will be available to residents. 

Creating a Conversation 
The shape of the site was determined by a prior venture to develop the parcel. Because it has frontage on three streets, the building was thoughtfully planned to create a dialogue with its surroundings. The building’s staggered masses are key to the design. The two towers signal gateways. Outdoor space and creating a lively streetscape is also key to the design. 

Designed by Chicago-based Eckenhoff Saunders Architects, the building’s styling and materials complement the existing architecture on the Circle while bringing a modern sensibility.